Let’s start by Googling your name online. What interesting facts or information did you manage to find about yourself? For me, here is a screenshot of what I manage to find when I Googled: Julaina Dahlan.
Turns out there are limited and no interesting information about me, except my LinkedIn account (which I should probably update soon). Even though I do own several Social Media accounts that I use every once in a while, I do not use my real name for it and everything is set to private. Reason being, privacy is my main concern. Additionally, according to the survey conducted by CareerBuilder, “60% of employers use social networking sites to research job candidates”.
Also, it avoids information overload by having separate accounts. With a smartphone, I can freely share about what I do at any time of the day which includes updating a photo of what I had for lunch, tweet about what drama I am currently watching and many others. This enables me to share more personal matters with people I know such as my interests, current hobbies, favourite cafe spots and many others without involving my work life in it and vice versa.
Hence for me, as I value privacy more, by having multiple online identities it helps me separate between my work and personal life.
Unlike me, when I Googled: Casey Neistat, about 2.1 million results is seen. He establishes and maintains his profile by having one online identity where all his Social Media accounts are under the same name “Casey Neistat”. Privacy is not an issue for him since his “job” is to let people in on what he does on a daily basis. As a Social Influencer with close to 1.8 million followers on Instagram and 5.6 million subscribers on YouTube, everyone is updated with the latest news of his well-being. It is hence vital for him to have consistency and uniformity across all platforms.
Source: Screenshot of Casey Neistat’s Instagram
Source: Screenshot of Casey Neistat’s YouTube
Personally, I am for the notion of having multiple online identities as it helps me distinguish between my personal and work life….unless both your personal and work life intertwines with one another – like Casey’s.
Ultimately, I believe having multiple online identities is circumstantial to the needs and wants of individuals, how much they value privacy and are willing to put their identity out there for people to find.
How about you, are you like me or Casey?
Costa, C., & Torres, R. (2011). To be or not to be, the importance of Digital Identity in the networked society. Educação, Formação & Tecnologias, n.º extra, Abril de 2011, 47-53. http://eft.educom.pt.
InternetSociety. Online Identity — An Overview. Available: http://www.internetsociety.org/sites/default/files/Online%20Identity-An%20Overview.pdf. (Accessed on 7 November 2016)
Krotoski, A. (2012). Online identity: is authenticity or anonymity more important?. Available: http://www.theguardian.com/technology/2012/apr/19/online-identity-authenticity-anonymity. (Accessed on 7 November 2016)
Daniel Russell (2015) We just don’t speak any more. But we’re “talking” more than ever. Available: http://attentiv.com/we-dont-speak/ (Accessed on 7 November 2016)
Amy McDonnell (2016) 60% Employers Use Social Media to Screen Job Candidates Available: http://thehiringsite.careerbuilder.com/2016/04/28/37823/ (Accessed on 7 November 2016)